Books Online

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market.
Online booksellers are booming within the market they stand, and with thousands of books to offer, why would the everyday consumer choose physical shopping over using the Internet? Could it be because they would rather feel the excitement personally and take advantage of the assistance provided by the book superstores, or would they rather shop within the convenience of their own home? The online booksellers offer just as many if not more selections on the Internet. They even offer reviews, both good and bad, suggestions and comments, and more information about the book at interest. Could online booksellers put the million dollar retail stores out of business? On a survey conducted, we found that out of 50 samples, 40 of them would rather shop for a book on the Internet. 25 of those 40 have already switched from physical bookstores to online shopping. We also learned that 16 out of those 25 used Amazon.com. 5 used Barnes and Noble.com, and the remaining 4 consisted of ...

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purchasing process, Amazon created the “one-click” ordering, which lets buyers store credit cards and addresses after the first purchase. They have also installed software that assesses what past customers have bought and suggests other purchases. The result: Repeat purchases account for 66% of sales. (Article): Cover Story, 1999. “Amazon.com vs. E-bay.” Business Week, May 31, 1999. P128-140. The idea for releasing customers’ opinions and suggestions can reduce a risk that one might uphold regarding the purchase of a book. They also have a “star rating system” which gives 5 stars for a book that was well liked, and 1 or 0 stars that was either boring or poorly written. These ...

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