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Online And Research Journalism - Online Term Papers

Online And Research Journalism

JOUR933 -
Assignment 3: Reflective Essay
1. Discuss the impact of commercial pressures on print news media investigation at the local level. ( Study Program, Week 9 )
We perceive the daily press as an important platform in our democracies because it acts as a watchdog, informs, comments and scrutinises, and gives access to individuals and groups to have a public debate. For various reasons traditional mass media are likely to continue to dominate the political discourse, and as a society we wish newspapers to keep their special role in this.
Newspapers as carriers of content have had to yield various functions in the past century to radio and television services, and now there are other ...

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sources and community building are new to newspapers, as is the continuous production cycle that the Internet requires.

The information that seems to be given away so abundantly on the Internet is largely free. Throughout the interactive process, we are also able to influence the information on offer, or create our individualised version.

However, is the information on offer as free as it seems? Users 'buy' information with their attention and data about their preferences and interests. They are rewarded by membership of a 'club' and free individualised information. Marketeers and publishers are working side by side in this field.

A resulting reason for concern could be the changing financing models for the media. A printed newspaper sells advertising on the basis of circulation numbers. In other words, it sells the number of readers that could potentially see a particular ad, and does not account for the fact that readers skim through and skip large portions: ...

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Added: 4/24/2006 02:16:18 AM
Category: Miscellaneous
Type: Premium Paper
Words: 1195
Pages: 5

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