Broadcasting And Programing

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is not available.

The FCC then offers a license to station B. After examining the audience sizes,
stations B also starts to show soaps. By programming to this audience, it splits
the soaps market with station A and both of them have 1300 viewers.

Station B does not pick another programming because no other choice can offer
more than 1300 viewers.

When the FCC offers a license to station C, things will definitely change in
this market. Station C sees the biggest audience available is the sitcom market
with 1200 viewers.

But when station C takes that 1200 viewers from the soap audience which hold
sitcoms as their first choice, station A and B will both drop to 700 viewers.
They now have to make a decision. Both can find larger markets elsewhere.

One station, and it does not matter which one, will switch to cop shows. For
this hypothetical, station B would choose cops for 900 viewers.

Station A, who still is showing soaps, now only has 500 viewers. It does not
like that, so it ...

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networks make decisions.
Just look at the TV Guide and see how many sitcoms there are on any given night.

This also shows why some minority viewers never get programming directed at them.
The stations are going to the majority audiences which have larger numbers. The
minority viewer preferences, under these model, have to have another station
before they get to see their shows, in this situation.

First Copy Costs

First copy costs in the newspaper industry are the fixed costs of owning a paper
and printing the first one.

First copy costs include the money spend on items that are necessary for the
newspaper to be printed. These fixed costs do not vary as the number of papers
increases or ...

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