Capitalism In Mass Media

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and technology are not important to the relationship, when the two meet. It is the emotions (such as love) that overcome any capitalist values that may have affected what was in each characters best interest. In this case, the attention is drawn away from the business aspect of the relationship as if it were the focus; capitalism would be portrayed in a negative light.
The film is aimed at 20-35 yr old females, using unrealistic visions of a compassionate world, where financial profit does not conquer all. The narrative of the developing relationship between the main characters is the focus of the film. The genre "romantic comedy", would more likely appeal to women, as romantic love is usually marketed to young women early in the mass media. (Through other mediums such as magazines and television.) The use of the Internet and e-mail as a form of correspondence, are fairly recent developments (in comparison to the love story), therefore the film would also appeal to those ...

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phrase "You've Got Mail" symbolises anticipation and hope for both characters which supports the optimistic attitude of the film. It is this attitude that makes the film appealing to the audience, as there is an unwillingness to deal with the financial circumstances of the situation. For example, when one character loses her business, her future income is not an issue. This lack of real-life capitalist consequences makes this film, nothing more than a fantasy.
The film supports capitalist values, yet does not deal with the consequences that a capitalist system brings. There are aspects of the film that do portray the big business company as negative, winning over the public with money, ...

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