Colgate Palmolive

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with the purchases of Hill's Pet Products in 1976, the Mennen
Company in 1992 and in 1993 acquired the liquid soap brands of S.C. Johnson.
Before the purchase of Mennen Co. in 1992, Colgate Palmolive had no major
presence in the deodorant industry. With the purchase of Mennen Co. they held
16% of the deodorant market but had to compete with Proctor and Gamble, who held
26% of the market with products such as Sure, Secret and Old Spice.
After the purchase of Mennen Co., which was easily purchased without resist
for $670 million in cash, Colgate-Palmolive held 16% of the deodorant market
with their Speed Stick and Lady Speed Stick deodorants, which are now the
leading in world wide sales of deodorants. They also now own products under the
Baby Magic name such Skin Bracer and Baby Magic Foot.

Powder.
In 1976 , Colgate-Palmolive acquired Hills Pet Products Inc. Since the
foundation of this company in 1948, they have committed themselves to the health
and welfare of dogs ...

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