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Consumption and Utopia - School Essays

Consumption and Utopia

Throughout Brave New World by Aldous Huxley, the concepts of consumerism and utopia have constantly juxtaposed and compared to determine whether or not consumption and "COMMUNITY, IDENTITY, STABILITY" (3) are genuinely compatible. Although state citizens in "Brave New World" are always genuinely happy every day, this is more a result of ignorance and blindness rather truly fulfilling a sense of bliss. Because the state in "Brave New World" has given consumption as a holy significance, and the culture that coexists around it has to be conductive to it. However, through the outsider, John's eyes, Huxley satirically discern that consumerism and utopia of "COMMUNITY, IDENTITY," and ...

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bud will grow into a perfectly formed embryo, and every embryo into a full-sized adult" (6). It turns out to be a similarity between the production of humans in the Hatchery and the production of consumer goods on an assembly line, which is Ford's famous model of production in Brave New World.
Everything about human reproduction is technologically managed to maximize efficiency and profit. Following the rule of supply and demand, the Predestination projects how many members will be needed in each caste, Alphas, Betas, Gammas, Deltas and Epsilons, and the Hatchery produces human beings according to these figures. Moreover, one of the keys of mass production is that every part is identical and interchangeable. In the Hatchery, human beings are standardized by the production of thousands of brothers and sisters in multiple groups of identical twins using the Bokanovsky and Podsnap Processes. And these identity-obliterating principles of mass-production and consumerism drive the ...

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to satisfy the supply and demand of consumerism. Their lives once no longer useful are considered meaningless just like when manufactured goods are worn out, especially since they can easily replaced. After the conditioning, they obey to consider death as nothing but just that they have done their tasks well enough to contribute to the economic stability, without any recognition of the individual. All that is left is the state itself and its capacity to meet the relatively simple supply and demand-based needs of the citizens. It makes the individual completely reliant on the state as a supplier to provide products for them and allow it to control all aspects of society with diminishing ...

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PAPER DETAILS
Added: 3/4/2011 07:54:45 PM
Submitted By: xinatang
Category: English
Type: Premium Paper
Words: 1522
Pages: 6

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