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Corporate Globalization - School Essays

Corporate Globalization

In 1960 the Xerox Corporation was in a position where it could corner the copy machine industry for the next 15 years. Xerox had practically invented the copy machine, and had secured its dominate stake in the copy machine industry with patents. However, this security backfired on Xerox because it didn't allow them to focus on new product development. During this period, their research and development goals diminished, and the quality of their products remained the same if not worsened. The strategy Xerox had remained stagnant. Xerox found itself in the mid 1970's with a loss in profit, market share, and competitive stance. By effective supply chain management, Xerox would be able ...

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developed. Thirdly, internal restructuring brought about the "circle groups" which resulted in a new system of competitive benchmarking and customized products. Finally, with a new research and development approach Xerox was able to delve into new product development, bringing them brand recognition. And, with a new "central logistics and asset management" program the company was able to reduce excessive inventory and related costs.
The purpose of the case is to:
ˇ Determine how Xerox's strategies transformed from the late 1970's to the 1980's.
ˇ Determine how the change in strategies and organization allowed Xerox to be competitive.
ˇ Identify the source of guidance it received for its restructuring , and what this revealed about the advantages of a multinational firm.
ˇ Determine how taking a global perspective make it more competitive in the global marketplace.
ˇ Evaluate the role of global manufacturing, materials management, and R & D in better performance in the ...

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PAPER DETAILS

Added: 3/6/2008 06:57:51 AM
Category: Miscellaneous
Type: Premium Paper
Words: 858
Pages: 4

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