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Effect Of Advertising On Peopl - Example Papers

Effect Of Advertising On Peopl

Advertising relies on the consumers interperation of their product or corprate image, but sometimes that interpretation is altered due to the context in which they appear. In order to prove how context can alter the interpretation of an ad I have chosen two advertisement images to compare. One advertising was done for the GAP franchise by a well known photographer Duane Michaels, and the other is an advertisement for the Altoid product by an unknown photographer.
Each of these ads intend to promote the product and the companies image in a positive manner and of course increase sales. However, the GAP ad states that the photograph is a self portrait of the photographer and includes text ...

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these ads the manufacture can not always account for the publics misread of the ad and therefore the product. I am confident that no one would misread the Altoid ad, its simplistic manner limits another interpretations. However, the GAP ad could be misread as exclusive or snotty if someone was not understand the image or the text. They might interpret their unability to relate to the ad with GAPšs unwillingness to appeal to a broader audience. It could be seen as a store for only educated people with an understanding of art.
Advertising limits the influence of the photographer on the image many times an art director will tell the photographer exactly what to do, and the author is lost. This is what seems to have happened in the the Altoid ad, the photographer was totally disconnected from the final ad. The photographer was to shoot the boy holding the product so that it could be altered by the computer artist. The GAP ad used a self portrait of Michaels in order to ...

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Effect Of Advertising On Peopl. (2005, March 26). Retrieved December 25, 2024, from http://www.essayworld.com/essays/Effect-Of-Advertising-On-Peopl/24306

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PAPER DETAILS

Added: 3/26/2005 04:11:41 AM
Category: Miscellaneous
Type: Premium Paper
Words: 572
Pages: 3

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