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English Gcse Media Essay - Example Papers

English Gcse Media Essay

1. How does advertising reinforce gender stereotypes?
Today in the late 1990’s we can not escape advertising it bombards us from all types of media and every aspect of our lives. It is a multibillion-pound industry that stereotypes genders and tells us what we could become if we use certain products.
Men being portrayed as cool, tough, athletic and stylish reinforce the gender stereotypes. One advert I have studied which reinforces the male stereotype is an advertisement for ‘Old Spice, White Water’. The advertisement shows a businessman in a kyak kyacking down a white water rapid. This is stereotyping the male businessman by showing him as an adventurous and carefree ...

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peoples ambition to look down on the world this what he is portrayed as in the advertisement. The two advertisements reinforce gender stereotypes by showing the men as successful, and fearless. One is a business man kyaking and the other is an astronaut. For males this is how advertisements reinforce gender stereotypes.
‘Givenchy’ stereotypes Women as elegant, perfect and classy as in an advertisement for a perfume called ’Organza’. The same stereotypical role is also taken up in most other advertisements aimed at women. The woman in the advertisement for ‘Organza’ is pictured next to an enlarged picture of the bottle for the perfume. Both look similar with the curves of the body being translated into the shape of the bottle. Also the pleats in the dress are mimicked too. The background in the design is smooth and gentle showing and increasing the elegance of the woman. So this still and gentle setting is how advertisers stereotype females in ...

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PAPER DETAILS

Added: 9/9/2004 02:31:10 PM
Category: Miscellaneous
Type: Premium Paper
Words: 758
Pages: 3

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