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Hofstede's Cultural Dimension Analysis - College Essay

Hofstede's Cultural Dimension Analysis

Hofstede Analysis:

Hofstede's cultural dimension analysis is based on his research conducted on 'how values in the working environment are affected by culture'. He defined as the 'collective programming of the minds which distinguishes people of one group from others'. The research focussed on value scores collected from 116,000 questionnaires in IBM (a large multinational) to analyse the national cultural differences from 1967 to 1973. (Hofstede 1984). The data was collected from 70 countries of which first 40 countries were used which had the highest response rate. The model consists of 6 dimensions which are briefly describes below:

1. Power Distance: It reflects on how the society ...

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the values of these dimension with respect to USA and China:

[pic]

Figure: Hofstede cultural dimensions: USA and China
Source: https://geert-hofstede.com/countries.html
In this Report, we have analysed the Starbucks company with respect to these dimensions and applied the theory to distinguish the national cultural differences between USA and China with regards to following points:

Adjusting to the Concept:

The way in which 'Coffee' is perceived in both the countries in quite different. This will provide a better understanding of the important with regards to products and values of Starbucks. Factors. For example, at 7.45 am, people in Seattle, USA just want to grab a cup and have it on their way to work. In Hong and China on the other hand, drinking coffee is kind of a social event rather than a necessity. People come to meet relatives and friends over a coffee. (Michael Wu 2011). To cater to this need, Starbucks has now increased the stores in Hong and China to ...

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Hofstede's Cultural Dimension Analysis. (2016, December 13). Retrieved April 16, 2024, from http://www.essayworld.com/essays/Hofstedes-Cultural-Dimension-Analysis/106020

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PAPER DETAILS

Added: 12/13/2016 06:21:22 PM
Submitted By: ninad
Category: Business
Type: Premium Paper
Words: 782
Pages: 3

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