Warning: Use of undefined constant referer - assumed 'referer' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 102

Warning: Use of undefined constant host - assumed 'host' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 105

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 106

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 109
How Does A Firm’s Pricing Poli - College Essay

How Does A Firm’s Pricing Poli

cy relate to the product’s life cycle?
When a company launches a new product, it knows the product won’t last forever. However, the company does expect to earn a satisfactory profit to cover all the effort and risk that went into launching it. A firm can never accurately predict the lifetime of a product, but the lifetime involves four distinct stages. These four stages are collectively known as the Product Life Cycle (PLC).
The first stage is the introduction stage, when the product is first launched. Sales growth tend to be low as consumers are ‘introduced’ to the existence of the product. At this stage therefore, profits are negative or low because of the low sales and high ...

Want to read the rest of this paper?
Join Essayworld today to view this entire essay
and over 50,000 other term papers

with close to 5.4 million DVD-Video players shipped to retail since the format launched nationally in the U.S. in autumn 1997 (Consumer Electronics Association).
The outlook for next year is equally promising. The DVD Entertainment Group estimates that hardware shipments will double to eight million DVD-Video players in 2000. And, based on the success of the format exceeding all previous forecasts that number could be even higher. The group also estimates that the installed base will more than exceed 10 percent of US households, a benchmark of success for a consumer electronics product.
The surge in hardware sales is a positive boost for retailers. In 1999, DVD-Video hardware represented more than $1 billion in retail sales. This includes stand-alone players only and does not include DVD-ROM drives or other home theater products.
There are now nearly 70 DVD Video player models marketed under 30 different consumer electronics brands.
In only its third year in the marketplace, ...

Get instant access to over 50,000 essays.
Write better papers. Get better grades.

Already a member? Login

CITE THIS PAGE:

APA
MLA
Chicago
Turabian

How Does A Firm’s Pricing Poli. (2008, November 3). Retrieved December 23, 2024, from http://www.essayworld.com/essays/How-Does-A-Firms-Pricing-Poli/92457

"How Does A Firm’s Pricing Poli." Essayworld.com. Essayworld.com, 3 Nov. 2008. Web. 23 Dec. 2024. <http://www.essayworld.com/essays/How-Does-A-Firms-Pricing-Poli/92457>

"How Does A Firm’s Pricing Poli." Essayworld.com. November 3, 2008. Accessed December 23, 2024. http://www.essayworld.com/essays/How-Does-A-Firms-Pricing-Poli/92457.

JOIN NOW

Join today and get instant access to this and 50,000+ other essays

PAPER DETAILS

Added: 11/3/2008 06:42:29 AM
Category: Miscellaneous
Type: Premium Paper
Words: 1079
Pages: 4

Save |

Report

SHARE THIS PAPER

SAVED ESSAYS

Save and find your favorite essays easier