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IBM's Dominance Of The Computer Industry - Online Essay

IBM's Dominance Of The Computer Industry

The dominance that IBM enjoyed over the computer industry from the
mid-1950's to the mid-1970's was not achieved primarily through superior
technology, but through superior marketing and customer service. IBM
realized that customer were interested in solutions to problems rather that
the technical merits of a machine. With this in mind, IBM took a total-
system approach to computers, not just a central processing unit approach.
Even early on, IBM realized that it was important to make its
products accessible to its customers. Thus, its computers were modular in
design, which made them easier to transport and set up on site. In fact,
IBM set the size of its components to fit into ...

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what they did. Often
times, software would be custom tailored for a particular business's needs.
IBM's greatest advantage, however, was its reputation as a service-oriented
vendor. Recognizing the importance of training, the company set up
programming courses to train users and established field-engineering teams
to resolve problems on-site. The firm was celebrated for responding to a
malfunctioning computer with a dedicated task force until the problem was
fixed. This was a level of customer service that was far superior to that
offered by any other computer vendor.
While IBM's products were innovative, they were not always the most
technologically advanced for their time. System/360 for example, was very
innovative for it's time with its compatible-family concept. This meant
that upgrading a computer system would no longer require that all of a
company's software be rewritten and employees retrained. But, in
technological terms, the System/360 was no more than ...

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IBM's Dominance Of The Computer Industry. (2005, February 10). Retrieved November 22, 2024, from http://www.essayworld.com/essays/IBMs-Dominance-Of-The-Computer-Industry/22041

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PAPER DETAILS

Added: 2/10/2005 07:14:39 PM
Category: Economics
Type: Free Paper
Words: 670
Pages: 3

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