Issues in Advanced Corporate Finance - Billabong

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marketing and on price. Overall Billabong international is a profitable company and it can expand its influence; brand and market share if it follows the above suggestions to increase the share holder’s wealth. I strongly believe that the recommendations made in good faith will catapult it to greater heights and be a major world wide brand.

Introduction

Billabong's strengths are the very popular brands and quality of Billabong products as well as the target market which are mainly the young and sporty. This has been the company’s financial strength, and its ability to leverage its brand to add value to smaller brand names it acquires. The company is an established leader in the surf wear and other sports wear accessories, both with surfers and outside the surfer market. Both target markets are important for Billabongs financial growth and reputation because it represents the bulk of the core market and more so the latter because the young present the greatest opportunity for ...

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by its leadership protocol. This can be seen by its increase in efficiency and quality in production and innovation processes. This has been set out in the way it always achieves its set goals and objective no matter how ambitious. Billabongs in its mission to achieve its objectives have in its capacity a board of directors and are categorized as follows;

• The Non-Executive Chairman
• Three Non-Executive Directors
• Executive Director and General Manager, Billabong USA
• Executive director and chief executive officer

The non-executive directors usually assemble autonomously of the executive directors and other management to handle performance issues and other factors ...

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