Kids on Madison Avenue

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to electronics, to automobiles, to services. When its target audiences are engaged with its message, that is when sales are made. Children are often the target audience for this type of marketing. Commercials will often feature cartoons, sing-alongs, and loveable characters that children remember when they get to the stores. According to Eric Schlosser’s article “Kid Kustomers,” children use their gifts of pestering to get their parents to buy things for them. “The aim of most children’s advertising is straightforward: Get kids to nag their parents and nag them well,” (223). If Madison Avenue weren’t aiming their message towards children, parents would tune out of things like action figures and sugary cereals. With youth advertising, key messages reach their adolescent consumers directly, boosting sales.
Parents ultimately hold the keys to the companies’ marketing success. It is their money that buys the products, even if their children are attempting to control where it goes. ...

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