Marketing In Japan

Want to read the rest of this paper? Join Essayworld today to view this entire essay and over 50,000 other term papers

ownership. However, as a measure of testing the waters, many American businesses opt for a joint venture as a vehicle to entry. If this strategy proves to be successful, then there is a strong tendency for firms to strengthen control over business in Japan. When this decision is made, most firms change their business form, moving toward 100 percent ownership.
Following WWII, Japan's trade and investment laws and foreign exchange laws set limits on the establishment of foreign firms in Japan. This included the prohibition of 100 percent foreign company ownership. Through the 1990's, a combination of foreign pressures and a troubled economy resulted in the Japanese government allowing freer access in a number of areas. This has made it easier to for American businesses to enter the market without needing to rely on a Japanese firm to facilitate business. While restrictions on setting up wholly owned operations in Japan have greatly diminished, a Joint Venture provides help ...

Get instant access to over 50,000 essays. Write better papers. Get better grades. Already a member? Login

CITE THIS PAGE: