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Marketing Of Tobacco - Paper

Marketing Of Tobacco

The United States is the world’s second largest tobacco grower. Thus, tobacco is an important cash crop and the cigarette manufacturers play a very important role in the U. S economy.(7:2)
Approximately 500,000 Americans die every year as a direct result of smoking (1:66). As the U. S. population becomes more health conscious, the number of smokers is decreasing every year. However, the tobacco industry has remained prosperous due to the continuing demand of millions of smokers still present in the U.S.A and other places like Asia, Russia and Eastern Europe.(7:2)
The tobacco industry has never before publicly admitted to a direct connection between smoking and lung or heart diseases (7:2). ...

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companies seem to understand the above mentioned definition perfectly. They carefully follow management's wishes about promotion of cigarettes. Like any other firm, cigarette manufacturers try to supply, design and produce products that will satisfy consumer needs.(4:4)

However, critics complain of the effects of marketing tobacco on society. Advertisement of brand names like Marlboro, Lucky Strike etc. are harmful for children since they generally glorifies smoking. Cigarette firms have been criticized for designing and promoting brands that target the special tastes of working persons, African -Americans etc. (4:4). Thus, critics feel that for tobacco no marketing tool that increases profit or marketing share should be used.(4:11)

No matter how unhealthy cigarettes are, they still are legal. Therefore, tobacco companies have a right to market their products. After all, we could categorize tobacco marketing as “Misplaced Marketing”.(4:4)

III. CHALLENGES FACED ...

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Marketing Of Tobacco. (2005, May 18). Retrieved April 25, 2024, from http://www.essayworld.com/essays/Marketing-Of-Tobacco/27087

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PAPER DETAILS

Added: 5/18/2005 12:56:14 PM
Category: Miscellaneous
Type: Free Paper
Words: 1130
Pages: 5

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