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MasterCard - Paper

MasterCard

“To advance commerce globally.”

MasterCard Worldwide is at the heart of commerce. Our understanding of how and why commerce is conducted allows us to create more advanced methods of payment that fuel economic connections and drive real business value. This is the vision and mission statement of MasterCard Inc. the main company that I chose to focus on during this ten week period of monitoring the stock market.
MasterCard Incorporated (MasterCard) is described as a payment solutions company that provides a variety of services in support of the credit, debit and related payment programs of approximately 23,000 financial institutions and other entities that are its customers. Through its ...

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created a member-owned association that later became MasterCard. In 1968 the company extended its presence to Mexico, Japan and Europe, marking the start of its commitment to becoming the leading global payments network. Through the 1980s, MasterCard continued to build on this promise, bringing the advantages of electronic payments to new regions and markets around the globe. MasterCard became the first payment card issued in the People’s Republic of China, and the company also launched Maestro®, the world’s first truly global online debit program, in partnership with Europay International.
The next decade saw electronic payments become even more closely integrated into peoples’ lives, a behavioral shift MasterCard capitalized on by developing new technologies that improved convenience, speed and efficiency. MasterCard also launched the “Priceless” ad campaign, elevating its consumer brand and differentiating the company’s connection to consumers. Uncovering new ways to provide ...

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MasterCard. (2011, March 4). Retrieved April 25, 2024, from http://www.essayworld.com/essays/MasterCard/95497

"MasterCard." Essayworld.com. Essayworld.com, 4 Mar. 2011. Web. 25 Apr. 2024. <http://www.essayworld.com/essays/MasterCard/95497>

"MasterCard." Essayworld.com. March 4, 2011. Accessed April 25, 2024. http://www.essayworld.com/essays/MasterCard/95497.

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PAPER DETAILS

Added: 3/4/2011 12:02:36 AM
Submitted By: boomie120
Category: Business
Type: Premium Paper
Words: 598
Pages: 3

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