Mission Statements

Mission Statement

A company must have a clear statement of its objectives and areas of activity that will provide the vision and direction for the company to operate in the foreseeable future. In the life of any organization, it's necessary to change course, make course corrections and maintain a smooth heading in times of fierce competition. The surest way to facilitate that process is to put in place a mission statement. A mission statement can be understood as the keel of a sailboat. Was the boat glides through the water, moving the rudder and trimming the sails adjust the course and speed, but it's the keel, the mission statement that keep the boat from capsizing. (Arend, ...

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can stifle creativity by confining management and employees to specific tasks or ways of thinking, or deflate morale by setting too many goals for the institution to meet realistically.
Mission statements can communicate organizational values in ways that engage employee's commitment and encourage them to identify with the organization. In the words of Eccles and Nohria (1992), a well defined mission statement can "mobilize action by using language creatively to appeal to the self and collective identities of individuals." An explicit statement of mission makes it possible for employees to make the connection between their values and the collective values of the agency. These mechanisms work to improve performance through increasing the motivation of individual employees to strive to achieve the mission and work together to do so (Weiss 1996).
Another logic which connects mission statements and organizational success rests on the interdependence of an agency with its ...

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to accomplish?" (Bart, 1998) There is an overwhelming consensus that the development and management of business missions is fundamental for the survival and growth of any business (Levitt 1960; Drucker 1973; Peters and Waterman 1982). Mission statements have been described as the cultural "glue" which enables an organization to function as a collective unity (Fahrnam 1993).
If a company mission describes what the company will be doing, and the course the company will pursue as a member of the larger business community, the company vision describes who, or what kind of organization the company perceives itself to be. The company vision statement is a larger, overarching identity for the ...

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PAPER DETAILS
Added: 8/11/2016 03:10:18 AM
Category: Business
Type: Premium Paper
Words: 1427
Pages: 6

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