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Offensive And Defensive Strategies - Online Term Papers

Offensive And Defensive Strategies

are by products or results of the corporate strategies. A corporate strategy is a comprehensive set of activities developed by top management to aid an organization achieve its corporate objectives. Involving all parts of an organization, these strategies consider both internal and external environments.
As the name suggests these strategies are aimed at placing the organization in a 'attack mode' of sorts. Organizations employing such strategies generally believe in acting before their opponent. Such strategies are usually achieved through internal growth, though some like mergers and acquisition, etc are external.
Concentration on a single product or service
The firm chooses to ...

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on that particular product with nothing to fall back on were that product to fail. Also, coupled with the facts that this strategy limits an organization's growth and opportunities, it can be considered a high-risk strategy as well. E.g. a company deciding to specialize only in the production and distribution of a particular brand of chocolate will find their chances for growth and profits tied inexorably with the market acceptance of that chocolate. Failure of the product will spell doom for the company.
Despite these pitfalls, the concentration strategy has nevertheless borne fruit for organizations like Holiday Inns. Considered one of the largest hotel chains in the world with 1800inns, Holiday Inns have achieved unparalleled success by focusing on the hospitality industry.

Concentric diversification
Put plainly concentric diversification is said to be when a firm originally concentrating on one specific product, service, or product line decides to add related products ...

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PAPER DETAILS

Added: 4/16/2007 05:04:51 PM
Category: Miscellaneous
Type: Free Paper
Words: 1134
Pages: 5

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