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Business Strategies - College Essays

Business Strategies

Offensive and Defensive Strategies
Offensive and defensive strategies are by products or results of the corporate strategies. A corporate strategy is a comprehensive set of activities developed by top management to aid an organization achieve its corporate objectives. Involving all parts of an organization, these strategies consider both internal and external environments.
Offensive Strategies
As the name suggests these strategies are aimed at placing the organization in a 'attack mode' of sorts. Organizations employing such strategies generally believe in acting before their opponent. Such strategies are usually achieved through internal growth, though some like mergers and acquisition, ...

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single product, service, or product line. The firm's success and growth is dependent entirely on that particular product with nothing to fall back on were that product to fail. Also, coupled with the facts that this strategy limits an organization's growth and opportunities, it can be considered a high-risk strategy as well. E.g. a company deciding to specialize only in the production and distribution of a particular brand of chocolate will find their chances for growth and profits tied inexorably with the market acceptance of that chocolate. Failure of the product will spell doom for the company.

Despite these pitfalls, the concentration strategy has nevertheless borne fruit for organizations like Holiday Inns. Considered one of the largest hotel chains in the world with 1800inns, Holiday Inns have achieved unparalleled success by focusing on the hospitality industry.

Concentric diversification
Put plainly concentric diversification is said to be when a firm originally ...

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Business Strategies. (2004, August 31). Retrieved December 23, 2024, from http://www.essayworld.com/essays/Business-Strategies/13605

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"Business Strategies." Essayworld.com. August 31, 2004. Accessed December 23, 2024. http://www.essayworld.com/essays/Business-Strategies/13605.

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Added: 8/31/2004 08:55:23 AM
Category: Miscellaneous
Type: Premium Paper
Words: 1144
Pages: 5

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