Paper About New Product, Bount
Proctor & Gamble will introduce the new Bounty Toilet Paper during the first week of December 1999. This brand of toilet paper will take the already established idea used with Bounty Paper Towels, and modify to the toilet paper world. Bounty has always stressed the idea of taking the least amount of the product, but still getting the job done while at same time consisting of a strong durability. Never before has such attributes of durability and effectiveness been used in a toilet paper brand, therefore P&G hopes to establish Bounty Toilet Paper as a leader in the industry.
Proctor & Gamble understands the high competition that already exists in the toilet paper industry, but feel ...
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go into the new Millennium leading the toilet paper world.
Proctor and Gamble was founded in Cincinnati, OH, by William Proctor and James Gamble in 1837. Initially the company was started to compete with the 14 other soap and candle makers already established in Cincinnati, but around the end of the century, Proctor and Gamble dropped candle manufacturing altogether to focus on soap production. By 1890, Proctor and Gamble had increased their production to over 30 different types of soap.
During 1911, Proctor and Gamble introduced Crisco, the first all-vegetable shortening, beginning what would be the first in a long line of different unrelated products the company would develop in the future. Such products include Tide washing detergent, Crest toothpaste, Charmin toilet paper, Pampers baby diapers, Folgers coffee, Bounce fabric softener, Pert Plus shampoo, and Bounty paper towels, just to name a few. With these products, and the more than thousand others, Proctor and Gamble ...
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of research. This product boasts the same maximum absorbency that is found in Bounty Paper Towels because of its unheard of three-ply thickness. Each ply is twice as thick as the standard bathroom tissue ply. Because Bounty paper is so thick, a special plastic dispenser that hangs from any standard toilet paper roll holder is needed. These refillable dispensers are free with an initial purchase of the product. Another feature is the deep, lateral grooves in the tissue that provide maximum cleaning with minimal wiping. Since Bounty Toilet Paper is made with such tough cleansing power, an aloe vera lotion has been added to the paper to prevent possible chaffing.
This revolutionary ...
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"Paper About New Product, Bount." Essayworld.com. June 20, 2004. Accessed November 22, 2024. http://www.essayworld.com/essays/Paper-About-New-Product-Bount/9774.
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