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Pepsi Or Coke Battle Of The Cola's - Papers

Pepsi Or Coke Battle Of The Cola's

Pepsi or Coke Battle of the Cola’s

When it comes to having a soda, many people always have at least one favorite kind. The biggest favorites are normally between Pepsi and Coca-Cola, but how do people choose which one to buy? Other than taste, the media and the price are usually the deciding factors on which to purchase. Many people will just buy whichever is on sale, but what does the media do to influence your choice of soda to buy?
Pepsi-Cola uses the media in many different ways to convince you that they have the better product. Over the past few years, Pepsi have used numerous popular celebrities to attract consumers. Some of the best known celebrities used in their ...

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heartwarming baby polar bears. The sight of cute baby animals is a great way to attract the animal-lovers to buy their products. This is also very useful tool to get kids to ask for Coke. Coca-Cola is great at getting the attention of young children with images of Santa Claus in their commercials and on the soda cans. This technique is useful at anytime of the year.
The Pepsi Corporation owns the Frito Lay Company; therefore, they can advertise Pepsi with potato chips to gain more consumers. Pepsi also sponsors many sports team such as racing teams such as Jeff Gordon and others. Along with race teams, Pepsi has the Pepsi Center that the Denver Nuggets play in. Coca-Cola sponsors Tony Stewart’s racing team along with several others, and this gets fans of Stewart and other race fans to buy Coke products. Coke also sponsors events like rodeos and the Olympics. While these two companies sponsor different kinds of sports and events, they target many of the same types of ...

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Pepsi Or Coke Battle Of The Cola's. (2011, April 25). Retrieved April 26, 2024, from http://www.essayworld.com/essays/Pepsi-Or-Coke-Battle-Of-Colas/98434

"Pepsi Or Coke Battle Of The Cola's." Essayworld.com. Essayworld.com, 25 Apr. 2011. Web. 26 Apr. 2024. <http://www.essayworld.com/essays/Pepsi-Or-Coke-Battle-Of-Colas/98434>

"Pepsi Or Coke Battle Of The Cola's." Essayworld.com. April 25, 2011. Accessed April 26, 2024. http://www.essayworld.com/essays/Pepsi-Or-Coke-Battle-Of-Colas/98434.

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PAPER DETAILS

Added: 4/25/2011 07:54:52 PM
Submitted By: yatsko160
Category: Business
Type: Premium Paper
Words: 904
Pages: 4

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