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John Pemberton - Inventor Of The Famous Drink - College Term Paper

John Pemberton - Inventor Of The Famous Drink

John Pemberton - Inventor Of The Famous Drink

Coca cola is a popular coke drink currently produced and sold worldwide by the coca cola company and its franchises. Similar cola drinks are produced and sold by competing companies, but the coca cola drinks is the most popular. The company's international headquarters, which was incorporated in 1998, is located in Atlanta, Georgia, USA.
Coca-Cola's story begins with a physician and pharmacist named John Pemberton ,John Stith Pemberton (July 8, 1831 - August 16, 1888) was an American pharmacist known as the inventor of the Coca-Cola drink, which was used for medical purposes during his lifetime.
As a soldier in the Confederate Army, ...

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he made from coca, cola, and the damiana plant.
At the time there were many military veterans suffering from drug addiction, depression and alcoholism, as well as many women suffering from nervous weakness (neurasthenia), and therefore Pemberton marketed the potion as particularly helpful in treating exhaustion and irregularities in stomach, intestinal and kidney function.
In 1885, drought laws were introduced in the capital of Georgia, Atlanta, and in the county of Fulton where the city is located, and Pemberton was forced to create a non-alcoholic version of the wine. One day Pemberton concocted a new medicine based on the coca plant and the African cola nut combined with water and sugar. Although Pemberton added more caffeine and made the drink especially stimulant. Pemberton noticed that although the new drink cures headaches and helps with indigestion, it is delicious on its own and can be successful in the beverage market. After thinking together Pemberton and his ...

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in the world of marketing. Asa Kendler's big challenge was that the world began to develop a wide public opinion against cocaine but he believed that if he removed the coca plant from the drink he would not be able to continue using the familiar name. To meet the challenge the company left a minimal amount of coca in the drink until in 1929 the company completely removed it. In addition, over the years Asa Kendler has completely severed the drink's connection with the medical field and turned it into a regular beverage brand. The only thing Kendler missed was the success of ready-made drinks in the bottle and the exit from the fad of soda fountains, for this reason Kendler ...

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PAPER DETAILS
Added: 4/6/2021 02:23:39 PM
Submitted By: blahblahpokey
Category: Biographies
Type: Premium Paper
Words: 1623
Pages: 6

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SIMILAR ESSAYS
» Coca-Cola - The History
» The History Of Coca-Cola
» The History Of Coca-Cola
» History Of Coca-Cola
» Coca Cola
» Coca-Cola And Its Evolution
» Coca-Cola And Its Evolution
» Coca Cola And Its Evolution
» Coca-Cola And Its Evolution
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