Coca-Cola And Its Evolution

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after Pemberton's death
the remainder was sold to Candler. Pemberton was forced to sell because he was
in a state of poor health and was in debt. He had paid $76.96 for advertising,
but he only made $50.00 in profits. Candler acquired the whole company for
$2,300(Coca-Cola multiple pages).
Candler achieved a lot during his time as owner of the company. On
January 31, 1893, the famous Coca-Cola formula was patented. He also opened the
first syrup manufacturing plant in 1884. His great achievement was large scale
bottling of Coca-Cola in 1899. In 1915, The Root Glass Company made the contour
bottle for the Coca-Cola company. Candler aggressively advertised Coca-Cola in
newspapers and on billboards. In the newspapers, he would give away coupons for
a free Coke at any fountain. Coca-Cola was sold after the Prohibition Era to
Ernest Woodruff for 25 million dollars. He gave Coca-Cola to his son, Robert
Woodruff, who would be president for six decades(Facts, Figures, ...

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made Coke available in every state of the Union
through the soda fountain. For all of these achievements he earned the name,
"The Boss"(Facts, Figures, and Features Multiple pages).
In 1985, the Coca-Cola Company made what has been known as one of the
biggest marketing blunder. The Coca-Cola company stumbled onto the new formula
in efforts to produce diet Coke. They put forth 4 million dollars of research
to come up with the new formula. The decision to change their formula and pull
the old Coke off the market came about because taste tests showed a distinct
preference for the new formula. The new formula was a sweeter variation with
less tang, it was also slightly ...

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