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Coca-Cola And Its Evolution - School Essays

Coca-Cola And Its Evolution


The Coca-Cola company started out as an insignificant one man business
and over the last one hundred and ten years it has grown into one of the largest
companies in the world. The first operator of the company was Dr. John
Pemberton and the current operator is Roberto Goizueta. Without societies help,
Coca-Cola could not have become over a 50 billion dollar business.
Coca-Cola was invented by Dr. John Pemberton, an Atlanta pharmacist. He
concocted the formula in a three legged brass kettle in his backyard on May 8,
1886. He mixed a combination of lime, cinnamon, coca leaves, and the seeds of a
Brazilian shrub to make the fabulous beverage(Things go better with Coke ...

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after Pemberton's death
the remainder was sold to Candler. Pemberton was forced to sell because he was
in a state of poor health and was in debt. He had paid $76.96 for advertising,
but he only made $50.00 in profits. Candler acquired the whole company for
$2,300(Coca-Cola multiple pages).
Candler achieved a lot during his time as owner of the company. On
January 31, 1893, the famous Coca-Cola formula was patented. He also opened the
first syrup manufacturing plant in 1884. His great achievement was large scale
bottling of Coca-Cola in 1899. In 1915, The Root Glass Company made the contour
bottle for the Coca-Cola company. Candler aggressively advertised Coca-Cola in
newspapers and on billboards. In the newspapers, he would give away coupons for
a free Coke at any fountain. Coca-Cola was sold after the Prohibition Era to
Ernest Woodruff for 25 million dollars. He gave Coca-Cola to his son, Robert
Woodruff, who would be president for six decades(Facts, Figures, ...

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made Coke available in every state of the Union
through the soda fountain. For all of these achievements he earned the name,
"The Boss"(Facts, Figures, and Features Multiple pages).
In 1985, the Coca-Cola Company made what has been known as one of the
biggest marketing blunder. The Coca-Cola company stumbled onto the new formula
in efforts to produce diet Coke. They put forth 4 million dollars of research
to come up with the new formula. The decision to change their formula and pull
the old Coke off the market came about because taste tests showed a distinct
preference for the new formula. The new formula was a sweeter variation with
less tang, it was also slightly ...

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PAPER DETAILS
Added: 2/23/2007 07:19:05 PM
Category: Economics
Type: Premium Paper
Words: 2046
Pages: 8

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