Cadbury

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companies and the world's third largest soft drink marketer (behind Coca-Cola and PepsiCo), with worldwide sales of $4.6 billion, performed in 110 countries. Beverages accounted for 60 percent of company sales and 53 percent of its operating income.

Additionally, at that time, Cadbury Beverages, Inc. was the fourth biggest soft drink marketer in the US (behind Coca-Cola, PepsiCo, Dr.Pepper-7Up), with a carbonated soft drink market share of 3.4 percent, and the market leader in some specific soft drinks categories (see exhibit 1).

EXHIBIT 1.

|Brand name |Leader in category |% of the US soft drink sales |
|Canada Dry |Ginger ale, soda/seltzer |39 |
|Sunkist |Orange-flavored carbonated |22 |
| |soft drinks | ...

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|Gross Margin |Net Margin |
|Carbonate |manufacture the basic flavors |86% |16% |
|Producers | | | |
|Bottlers |add sweetener to carbonated water |46% |15% |
| |package in bottles and cans | | |


2. Diet soft drinks:

|Actors |Functions ...

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