Coca-Cola And Its Evolution

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Pemberton's death, Candler bought the remaining portion of the company. Candler acquired the whole company for only $2,300 and became known as "The Man Who Taught Coca-Cola to Walk" (Coca-Cola).
Candler accomplished great achievements as owner of the company. On January 31, 1893, the famous Coca-Cola formula was patented. He also opened the first syrup manufacturing plant in 1884. His great achievement was large scale bottling of Coca-Cola in 1899. In 1915, The Root Glass Company made the contour bottle for the Coca-Cola company. Candler aggressively advertised Coca-Cola in newspapers and on billboards. In the newspapers, he would give away coupons for a free Coke at any fountain. In less than 10 years, Candler had increased the sales by 400 percent. After Asa's retirement, Coca-Cola was sold again following the Prohibition Era to Ernest Woodruff for 25 million dollars. In turn, he gave Coca-Cola to his son, Robert Woodruff, who would be president for six decades(Gould ...

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it was also slightly smoother(Tchudi 37). Robert Woodruff's death was a large contributor to the change because he stated that he would never change Coca-Cola's formula. Another factor that influenced the change was that Coke's market share fell 2.5 percent in four years. This was the first flavor change since the existence of the Coca- Cola company.
The change was announced April 23, 1985 at the Vivian Beaumont Theater at the Lincoln Center. Some two hundred TV and newspaper reporters attended this very glitzy announcement. It included a question and answer session, a history of Coca-Cola, and many other elements(Oliver 131). The debut was accompanied by an advertising campaign that ...

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