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Pharmaceutical Companies And Advertising - Papers

Pharmaceutical Companies And Advertising

Nowadays, Pharmaceutical companies spend more advertising dollars toward TV than magazines. Two years ago, direct-to-consumer prescription drug advertising put advertisements in magazines. Magazine companies enjoyed unusual growth in the pharmaceutical category, which brought than twice the revenue of TV advertising.
However, pharmaceutical companies started to place more advertising on TV than in magazines. There is a simple reason, TV has vast attraction to pharmaceutical companies, which can reach consumers more easily than magazines. At the same time as, network TVs are getting more advertising from pharmaceutical companies, which means they get more revenue. According to ...

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books. Moreover, large consumers' books, such as Time Inc.’s Time and People and Washington Post Co.’s Newsweek were losing pharmaceutical advertising. Nevertheless, prescription drug marketers continued to move to TV, though ScheringpPloug Corp. continued to place their advertising in print because print because they can provide information and depth than broadcasting it. Also, Time Inc.’s Life attained double-digit gains because magazine ads give more-detailed information about the product than TV ads. For example, in 1998, Life’s prescription drug ad pages increased up to 85.1%.
Magazines have a hard time bringing audience from TV because they can only target narrow segments of the population. There are several ways to get attention from prescription drug marketers, which are specific products for a specific audience. Marketers of the HIV/AIDS drug Crixivan and hair-loss remedy Propecial require more detailed information on their products, and marketers who ...

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Pharmaceutical Companies And Advertising. (2007, May 24). Retrieved April 19, 2024, from http://www.essayworld.com/essays/Pharmaceutical-Companies-And-Advertising/65325

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PAPER DETAILS

Added: 5/24/2007 02:42:59 AM
Category: Social Issues
Type: Premium Paper
Words: 435
Pages: 2

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