Poore Brothers 3

Want to read the rest of this paper? Join Essayworld today to view this entire essay and over 50,000 other term papers

buy their products. In order to serve all their Arizona customers they started a distribution company. Today Poore Brothers Distributing is the premier snack food distributor in the State of Arizona.
It was only a matter of time until the products found their way across the Arizona border into California and other states. Eventually Don and Jay licensed the brand and manufacturing process to companies in Minnesota and Tennessee. In the early 1990's, the snack food business began to change with the addition of low fat and baked snack products. So they changed too. They began cooking their product in Sunflower Oil. This oil is low in saturated fat and tastes just as good as their original product that was produced with peanut oil.
In the mid 1990s, the company was getting larger and harder to manage in the hands-on way Don and Jay liked to manage it, so in 1994, they decided to sell Poore Brothers. Since then the owners have taken the company public and opened a new state of ...

Get instant access to over 50,000 essays. Write better papers. Get better grades. Already a member? Login

not afraid to create intense and unique flavors. They currently produce ten bold flavors to choose from.
Serious Crunch-Kettle cooking creates the crunch. Regular chips can't match Poore Brothers crunch. Poore Brothers products are the crunchiest, compared to any national brands.
Low in Saturated Fat-They use the most expensive and highest quality oil to manufacture their product. Their chips have only one gram of saturated fat. They are able to achieve this small amount of fat by using a variety of sunflower oil that is low in saturated fat and high in monounsaturates (the good stuff).

Promotion:
Invest in brand equity building marketing programs-They support their brand with ...

Succeed in your coursework without stepping into a library. Get access to a growing library of notes, book reports, and research papers in 2 minutes or less.

CITE THIS PAGE: