Poore Brothers

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buy their products. In order to serve all their Arizona customers they started a distribution company. Today Distributing is the premier snack food distributor in the State of Arizona.
It was only a matter of time until the products found their way across the Arizona border into California and other states. Eventually Don and Jay licensed the brand and manufacturing process to companies in Minnesota and Tennessee. In the early 1990's, the snack food business began to change with the addition of low fat and baked snack products. So they changed too. They began cooking their product in Sunflower Oil. This oil is low in saturated fat and tastes just as good as their original product that was produced with peanut oil.
In the mid 1990s, the company was getting larger and harder to manage in the hands-on way Don and Jay liked to manage it, so in 1994, they decided to sell . Since then the owners have taken the company public and opened a new state of the art manufacturing ...

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bold flavors to choose from.
Serious Crunch-Kettle cooking creates the crunch. Regular chips can't match Poore Brothers crunch. Poore Brothers products are the crunchiest, compared to any national brands.
Low in Saturated Fat-They use the most expensive and highest quality oil to manufacture their product. Their chips have only one gram of saturated fat. They are able to achieve this small amount of fat by using a variety of sunflower oil that is low in saturated fat and high in monounsaturates (the good stuff).

Promotion:
Invest in brand equity building marketing programs-They support their brand with radio advertising, outdoor billboards, FSI couponing and are currently ...

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