Ray Kroc
They are everywhere! From downtown Chicago to a rural town in Nebraska, fast-food restaurants have become a trademark of how Americans live today. Hurrying to make time for an afternoon appointment, a woman decides to make a short stop for lunch. Pulling her sports utility vehicle up to the window, she quickly grabs a delicious meal for a small price. But where did the idea come from? In the small town of San Bernadino, California, during the fifties, a young man named had an idea that would drastically revolutionize the food industry with the efficient use of a multimixer, new ideas, and incredible entrepreneurship, the McDonalds corporation began a remarkable empire in the ...
Want to read the rest of this paper?
Join Essayworld today to view this entire essay
and over 50,000 other term papers
|
for the chance of a promotion, he worked hard in his job going from place to place selling papercup products. It was in these early business days that Ray first showed a sign of his talent in economic ideas. He had an idea to modify a paper cup in that it could be formed in a way which kept the cup more durable. The cup's name was rightfully called the "One in a Million," and the introduction of this new product took off like a barn fire and boosted sales dramatically in a stagnant industry. The intelligent business decisions made by Ray were incredible. He advised the head of the company to raise the price of the new cup by two cents. Instead of selling at ten cents, the cup sold at twelve which made the boss an extra one hundred thousand dollars. With this invention by , new ideas were stimulated and more inventions were created. The invention of the multimixer, by Earl Prince, was a five spindled milkshake machine that Ray believed had tremendous potential.
When Earl ...
Get instant access to over 50,000 essays.
Write better papers. Get better grades.
Already a member? Login
|
picking up on their multimixers even though there were many mixers in stores all over. Researching about the two brothers, Ray made an astonishing discovery. He found that instead of having one or two multimixers at the most, the brothers had eight! Remembering that discovery Ray explains, "The mental picture of eight multimixers churning out forty shakes at one time was just too much to be believed. These mixers sold at $150 apiece, mind you, and that was back in 1954. The fact that this was taking place in San Bernadino, which was a quiet town in those days, practically in the desert, made it all the more amazing"(Kroc 7). Overwhelmed with this startling discovery, Ray Kroc ...
Succeed in your coursework without stepping into a library.
Get access to a growing library of notes, book reports,
and research papers in 2 minutes or less.
|
CITE THIS PAGE:
Ray Kroc. (2006, February 18). Retrieved December 23, 2024, from http://www.essayworld.com/essays/Ray-Kroc/41466
"Ray Kroc." Essayworld.com. Essayworld.com, 18 Feb. 2006. Web. 23 Dec. 2024. <http://www.essayworld.com/essays/Ray-Kroc/41466>
"Ray Kroc." Essayworld.com. February 18, 2006. Accessed December 23, 2024. http://www.essayworld.com/essays/Ray-Kroc/41466.
"Ray Kroc." Essayworld.com. February 18, 2006. Accessed December 23, 2024. http://www.essayworld.com/essays/Ray-Kroc/41466.
|
Save
Report