Reebok International

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Massachusetts 02072, U.S.A.
II. Financial and Statistical Information
Reebok International Ltd. has had a good financial period supporting the fact that future prospects and financial outlook do seem rewarding. Reebok International Ltd. currently has three subdivisions: the Reebok ® brand, Rockport ®, and the Greg Norman ® collection. The Reebok brand, the largest of the three, focuses their products on athletic sports, fitness, and casual footwear,
apparel, and equipment products. Rockport's product line consists of dress wear and shoes. The company is also the North American licensee for Ralph Lauren footwear, which launched a new line early this year. Finally the Greg Norman business is
more focused on golf apparel.
Anyone investing into a company should evaluate their opportunities of minimal risk along with their ability to control their own destiny, to get profits. Giving a company such as, Reebok International the financial backing it needs to develop new innovative ...

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profit for Reebok Int'l increased by a factor of 1.17% from $1,334 mill. in 1996 to 1,349.6 mill. in 1997, the Gross margin still declined from 38.4% in 1996 to 37% 1997. The company's net profit margin declined 7.26%
from 3.99% during 1996 to 3.7% during the 1997 operating cycle. Reebok's return on assets decreased respectively with that of its return on equity as well. Return on assets decreased 1.28% from 7.8% during 1996 to 7.7% during 1997 while return on equity
decreased 25% from 1996 to 1997 respectively 3.35%, 2.51%. Furthermore, a stand still in company profits is primarily due to company start-ups, shorter production runs and increased airfreight costs.
The financial ...

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