Rubbermaid SWOT Analysis
Newell-Rubbermaid Management Production
INTERNAL/EXTERNAL ENVIRONMENT
Newell Company founded in 1902 as a manufacturer of curtain rods, in Ogdensburg, NY (Newell-Rubbermaid, 2004). The company went public in 1972. Newell-Rubbermaid company has been primarily known as a manufacturer of curtain rods since that point in time, however, the company also touches "millions of people" in a variety of ways, by producing products that span many categories, including power tool accessories, paper products and drapery hardware and window coverings (Newell-Rubbermaid, 2004). The company has acquired several companies in during the course of its lifespan, and now serves many populations ...
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and Intercraft: a leading manufacturer of writing instruments including Sharpie and Expo user brands.
1993: Levolor: A leading manufacturer of window treatments and accessories
1996: Holson Burnes: A leading manufacturer of window treatments similar to Levolor
1997: Kirsch: A branded drapery hardware and custom window coverings manufacturer well known in the industry
1998: Calphalon: Manufacturer of "gourmet cook wear" that is marketed primarily to retailers featuring upscale products
1999: Rubbermaid
2000: Gillette's stationery product, Parker Waterman
2001: Joseph Galli Jr. named president and CEO, and began focusing on product development, brand enhancement, and selective globalization
2002: Acquisition of American tool companies
(Source: Goudy, Arrieta, Retamal and Nkoumondo. "Newell Rubbermaid." Available: http://courses.bus.msu.edu/materials/1327/Final_Presentation_5.ppt
Also: ...
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to developing new products and introducing "cutting edge, innovative" products into the market, (4) the organization will seek to increase "collaboration among divisions and generate more economies of scale (Goudy, et. al, 2004).
SWOT ANALYSIS
A SWOT Analysis is a tool that can be utilized to effectively identify the strengths and weaknesses present within a corporation, as well as identify areas for improvement (CBAE, 2004). A SWOT analysis also assesses the potential threats to success including the wider environment that must be considered in business environments, including the retail and manufacturing market, industrial market and current global situation (CBAE, 2004). ...
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Rubbermaid SWOT Analysis. (2016, May 27). Retrieved April 20, 2024, from http://www.essayworld.com/essays/Rubbermaid-SWOT-Analysis/105662
"Rubbermaid SWOT Analysis." Essayworld.com. Essayworld.com, 27 May. 2016. Web. 20 Apr. 2024. <http://www.essayworld.com/essays/Rubbermaid-SWOT-Analysis/105662>
"Rubbermaid SWOT Analysis." Essayworld.com. May 27, 2016. Accessed April 20, 2024. http://www.essayworld.com/essays/Rubbermaid-SWOT-Analysis/105662.
"Rubbermaid SWOT Analysis." Essayworld.com. May 27, 2016. Accessed April 20, 2024. http://www.essayworld.com/essays/Rubbermaid-SWOT-Analysis/105662.
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