Singularity of Pacquiao with the Filipinos And On Pacquiao's Rise to Become a Filipino Cultural Icon

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to his signature style of boxing, he was promoted as a singular being with the Filipinos. The most distinct of Pacquiao's gears is his mouth guard because it is in the color of the Filipino flag. For that integral part of boxers gear to be in the color of the Philippines is flattery to the Filipino people. Moreover, this reminds every Filipino and foreigner watching that Pacquiao is from the Philippines. Throughout all of his matches inside he is a Filipino; upon his being he carries the Filipino people.
With the advent of television as the most popular media, Pacquiao's singularity with the Filipinos is even more stressed because the manner at which he is projected appeals to the Filipino's penchant for rituals and belief in the value of hard work.
In his commercials for a painkiller brand, Pacquiao is portrayed as continuously getting beat up and having to suffer through all those beatings so that he may get in shape and be able to succeed in his boxing career. In a ...

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the moves of his of his opponent. He winds up for the next phase. Then he releases his feared combos -- unlike the Filipino's propensity for luck, for the jueteng, for the lotto.
In this singularity of being, when we see Pacquiao on the covers of foreign magazines we see ourselves in those magazines; when he is praised we, Filipinos, are also praised. We share the pedestal that has been made for him in the international boxing scene. We gain the awe of the culture that once dominated us, that convinced us that our culture is of lesser stature.
During the American colonial era in Philippine history, we were made to believe that or subjected to the belief that colonial culture and ...

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