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Smokey The Bear Sutra - Papers Online

Smokey The Bear Sutra

In 1950, a careless act turned into tragedy when a fire burned wild and swept away over 17,000 acres of forest watershed land in the Capitan Mountains, Lincoln National Forest. When the fire had died off, a badly burned cub was rescued from a charred tree. This cub, later named “Smokey,” was taken to the National Zoo where he lived out the rest of his life. Smokey was soon used to create an animated bear aimed at informing people of forest fires and fire prevention. The “Smokey the Bear” ad campaign was extremely effective and is still being used today as a way to inform the public of campfire do’s and don’ts.
Advertising is a $125 billion industry ...

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is, but rather how good the product’s advertisements are. A consumer is more likely to purchase a more expensive item because it has a flashy advertisement than buy a cheaper product they have never heard of before.
The American public has a very short attention span, so only the most colorful, attractive advertisements will hold a person’s attention long enough to see what the ad is selling. For instance, sex is used to sell just about everything. It is perhaps the only element that can be used by advertisers that the public will never get tired of seeing. A good example of this is alcohol advertisements. What does sex have to do with alcohol? Nothing, but it gives off the impression that when one drinks alcohol it will lead to sex. Of course, this is true to some extent, but the two do not go hand in hand. They are completely separate entities that cross paths more times than not, but alcohol advertisements give off the idea that when you purchase a case of ...

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Smokey The Bear Sutra. (2004, February 25). Retrieved December 23, 2024, from http://www.essayworld.com/essays/Smokey-The-Bear-Sutra/3615

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PAPER DETAILS

Added: 2/25/2004 06:11:55 AM
Category: Miscellaneous
Type: Free Paper
Words: 1244
Pages: 5

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