Social Media Influence on Consumer Behavior

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look online for health information. Health questions drive internet users age 73 and older to the internet just as frequently as they drive Generation Y users, outpacing teens by a significant margin. Researching health information is the third most popular online activity with the most senior age group, after email and online search. (Jones, 2009)
Internet users ages 33-72 are also significantly more likely than younger users to look online for religious information and they are more likely to visit government websites in search of information. (Jones, 2009)
In addition, Generation X (internet users ages 33-44) continues to lead in online shopping. Fully 80% of Generation X internet users buy products online, compared with 71% of internet users ages 18-32. Interest in online shopping is significantly lower among the youngest and oldest groups; 38% of online teens buy products online, as do 56% of internet users ages 64-72 and 47% of internet users age 73 and older. (Jones, ...

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with brands throughout the 2010 study (Loechner, 2010):

* 50% of Facebook users click on Facebook ads to "like" a brand
* 37% learned about a new product or service from a social networking site
* 32% of respondents have recommended a product/service/brand to friends via a social networking site
* 32% of Twitter users re-tweet content provided by a company or product

Access Via Mobile Once a Day or More (April 2010)
Social Network
% Accessing
Change From Oct, 2009
Facebook
32%
+23%
Twitter
...

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