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Successful Global Marketing by Pepsi - Papers Online

Successful Global Marketing by Pepsi

Pepsi's website is a strong example of successful global marketing. On the website, Pepsi promotes its product in a manner that is focused on customers all over the world. While Pepsi also has separate websites for Canada and Australia that focus on international marketing, the brand's success at global marketing is readily apparent.
Global marketing focuses strongly on standardizing products or services that are sold in an international marketplace. As such, global marketing can reduce costs but allowing the same products or services to be sold in a wealth of countries and across many cultures. In recent years, global marketing has been based on the idea that many "basic segments" ...

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culture or nation. The website allows the reader to explore promotions, music, sports, street motion, Pepsi brands, and ads and history sections. All of these areas (with the possible exception of the promotions area) are equally applicable to any consumer anywhere around the world, even though they appear to be aimed primarily at an American audience.
Despite Pepsi's enthusiastic embrace, Pepsi still does do some international marketing. Pepsi has a website directed at the Australian market (http://www.pepsi.com.au/v3/default.htm), and another directed at the Canadian market (http://www.pepsi.ca/en/promo.htm). Each webpage focuses on the specific needs of each target group. For example, Pepsi's Canadian website is available in both English and French, while Australia's website features Guy Sebastian, the winner of the recent Australian Idol singing competition.

References

Introduction to Global Marketing. 06 March 2004. ...

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PAPER DETAILS

Added: 6/12/2016 07:47:56 AM
Category: Business
Type: Premium Paper
Words: 341
Pages: 2

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