Swot Analysis-gillette
Gillette is leading worldwide home applicants, such as razor, battery, electronic and manual toothbrush, manufacturing company. On April 14, 1998, the company introduced the world’s first triple blades razor and begun to sell July 1, 1998 in the United States and September in the Western Europe. Since Gillette launched new razor in 1998, the company expected high returns in short-term; however, the result of the new product has been defined yet.
The areas of the internal factors are Finance, Management, Manufacturing, Market position, Personnel, and Research & Development. All these factors can be defined as either strengths or weakness or both. First of all, the company as a ...
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expectation, the company will face shortage of capital resources and can be lead to bankruptcy.
But if Mach3 turn out to be a New Coke or McDonald’s Arch Deluxe – much-hyped new products that were mostly duds and fizzle- the gloom will be heavy from Gillette’s corporate headquarters in Boston’s Back Bay to the South Boston factory that Gillette has overhauled to produce 600 million Mach3 blade cartridges per year, or about half of Gillette’s annual target of 1.2 billion Mach3 blades. (Boston Globe, 4/15/98)
Since Gillette introduced "Mach3" in April, the company changed its manufacturing tools to produce Mach3 South Boston's factory.
Gillette already spent 300 million dollars for advertising and promotion worldwide for the year that company introduced new product. The amount is twice as much as the company put for advertising "Sensor Excel" in 1989. Gillette released the new product to retail stores on July 1, 1998, and starts to ...
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cream and deodorant. This package product makes each items’ unit price lower than sell separately. Also, the company offers sweepstakes on the company's web site, and there is no obligation. This is the one of the finest ways to reach and get involve the customers. The company give chance to people to win prize without any obligation; however, people will recognize the product automatically. Also, Gillette can acquire the
Since Gillette is well-known global company, many retail stores are not offended to carry the company's product even though the product's price is high. Retail stores are assume that Mach3 will bring more customers. On the other hand, even more ...
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"Swot Analysis-gillette." Essayworld.com. August 18, 2005. Accessed December 23, 2024. http://www.essayworld.com/essays/Swot-Analysis-gillette/31890.
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