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Tapestry vs. Prizm - Online Term Paper

Tapestry vs. Prizm

The Top Rung segment is to married-couple families (Appendix A). The median age is 42.4 years old and people who are in this segment have a high income. Everyone has either a bachelors or grad degree and has a professional or management job. People in this segment are generally White and own stocks worth around $75,000. They like to listen to classical, all-news radio and travel overseas.
The Suburban Splendor segment is to married-couple families (Appendix B). The median age is 41.5 years old with a high income. Like the Top Rung segment, Surburban Splendors like have a bachelors and/or graduate degree with a professional or management job. They are to typically hold large life ...

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to classic hits radio, own 3+ vehicles, and like to do home improvement and landscaping.
By evaluating my lifestyle, I believe I fall into the Young and Restless Segmentation (Appendix D). These individuals are pursuing a career, and living a busy lifestyle. This segment is technology savvy, and enjoys reading magazines to stay on top of current events. I enjoy watching sports and working out at the gym.
According to Clarita’s Segmentation, my zip code belongs in the following segments: Blue Blood Estates, Brite Lites, Li’L City, Second City Elite, Upper Crust, and Upward Bound
Blue Blood Estates are characterized by married couples with children, graduate degrees, six figure incomes earned by professionals, managers, and business executives (Appendix E).
Brite Lites, Li’l City have double income with no kids. They have college educations, well-paying business and professional careers, and homes filled with latest technology. They like to shop at Crate and Barrel and ...

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PAPER DETAILS

Added: 6/15/2011 12:14:25 AM
Submitted By: joebro
Category: Geography
Type: Premium Paper
Words: 354
Pages: 2

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