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The Communication Challenge - Online Term Paper

The Communication Challenge

Everybody talks about communication and its importance. From leaders such as Jack Welch of GE (in "Control Your Own Destiney): "Real communication takes countless hours of eyeball to eyeball, back and forth. It means listening more than talking .... It is human beings coming to see and accept things through a constant interactive process."
To August Busch III of Anheuser-Busch (when asked by strategist Gary Hamel about the "one or two most important things you can do as a corporate leader to ensure that new, innovative strategies emerge in your organization."): "You're going to laugh at this -- it sounds so simple -- but the key is to communicate, communicate, communicate at every level in ...

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out with skillfully managed messages, videos produced, management to show up at town meetings saying the right things.
I'm sorry, but what we need is beyond context. "Hello? Is anybody listening? Enough with the 'why we're changing' crap," was one of my responses during a study interview. "I want solid information I can use to make real decisions. Not just 'context setting.'"
Context is nice, and if done well, greatly helps us understand the changing world around us. But mostly (over 80 percent) what we're looking for is clear, effective, useful, day-to-day information and sense-making. Think of the majority of our communication needs as organizing and delivering what we need to make 24-hour to 90-day decisions. Far too much "key message" communication is out there. If the communication isn't tied to a specific decision we need to make, we'll just hit our mental "delete" button. How many things do you have to do today? Gazillions, right? If the communication isn't linked ...

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The Communication Challenge. (2007, April 12). Retrieved January 13, 2026, from http://www.essayworld.com/essays/The-Communication-Challenge/63249

"The Communication Challenge." Essayworld.com. Essayworld.com, 12 Apr. 2007. Web. 13 Jan. 2026. <http://www.essayworld.com/essays/The-Communication-Challenge/63249>

"The Communication Challenge." Essayworld.com. April 12, 2007. Accessed January 13, 2026. http://www.essayworld.com/essays/The-Communication-Challenge/63249.

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PAPER DETAILS

Added: 4/12/2007 06:12:24 PM
Category: Miscellaneous
Type: Premium Paper
Words: 638
Pages: 3

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