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The Home Depot - Online Term Paper

The Home Depot

About The Home Depot, Inc.

The Home Depot, Inc. was founded in 1978 by Bernie Marcus and Arthur Blank. Along with investment banker Ken Langone and merchandising expert Pat Farrah, the founders’ vision of one-stop shopping for the “do-it-yourself” customer came to completion when they opened the first two Home Depot stores on June 22, 1979, in Atlanta, Georgia. The first stores, at around 60,000 square feet each, were cavernous warehouses that overwhelmed the competition and stocked 25,000 SKUs, much more than the average hardware store at that time (www.homedepot.com).

The Home Depot, Inc. is the fastest growing retailer in U.S. history. In 1981, the company went public on ...

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of patents that customers recognize. They depend on a strong brand name and reputation among their customers. They offer their customers a unique experience through store modernization, carrying a selection of distinctive merchandise, providing high quality and field-experienced service associates, and proficient information technology. Home Depot is able to identify their customer groups and serve them with the appropriate services. They have a cost advantage in which they can offer their customers low prices on merchandise and services. Their marketing and advertising strategies are strong which include extensive research on where to establish their store locations.

Competition

The Home Depot, Inc. is part of a highly competitive industry that is based on the factors of price, store location, customer service, and depth of merchandise. Lowe’s continues to be their number one competitor while both companies control about thirty percent of the U.S. market. Lowe’s ...

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The Home Depot. (2011, May 2). Retrieved November 23, 2024, from http://www.essayworld.com/essays/The-Home-Depot/98752

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PAPER DETAILS

Added: 5/2/2011 03:49:56 PM
Submitted By: n1ceface
Category: Business
Type: Premium Paper
Words: 1238
Pages: 5

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