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The Oppression Of Females In A - Online Term Paper

The Oppression Of Females In A

dvertising:
Desirable behavior is sought by people throughout the world based on how one is brought up and the expectations one is bombarded with on a daily basis. When people begin to form certain expectations in life there begin to be formed stereotypes. It is from here that advertising finds its most potent weapons. By focusing on these culturally formed stereotypes they can explicitly affect people, and by feeding on these implicitly realized characteristics of people they can also affect behavior. This seems relatively harmless to the advertiser who simply wants to sell his/her product, but it becomes harmful when it begins to perpetuate certain undesirable stereotypes to the point ...

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that portray every ideal of our society. The main themes are the following: makeup, perfume, breasts and cleavage, and lots of skin. First makeup. Women are not expected to be presentable without the help of the latest chemical technique to remove blemishes, darken eyes, lengthen lashes, coat the lips, and remove shine. Next is the depiction of perfumes. The basic concepts behind perfume ads are of sex, intimacy, exotic drugs, and escape from reality. By protraying the scents as some sort of exotic pheromone they seem to insinuate that one will be completely irresistible and that without the use of perfume one could never attract a man. Then there are the actual models. These women break the school girl norm that the average women was brought up holding true. The models reveal a plethora of flesh not accepted as norm within this society. This conflicts greatly with how much the average female reveals. The reality is that North America is not just all white beautiful, ...

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The Oppression Of Females In A. (2006, August 22). Retrieved November 23, 2024, from http://www.essayworld.com/essays/The-Oppression-Of-Females-In-A/51180

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PAPER DETAILS

Added: 8/22/2006 11:05:26 AM
Category: Miscellaneous
Type: Premium Paper
Words: 481
Pages: 2

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