Warning: Use of undefined constant referer - assumed 'referer' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 102

Warning: Use of undefined constant host - assumed 'host' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 105

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 106

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 109
The Purpose of Business - Online Term Paper

The Purpose of Business

What is the Purpose of Business?

“There is only one valid definition of business purpose: to create a customer.” – Peter Ducker

There can only be a business if there is a demand for the goods or services of a business, which by extension, is created by the customer. Although the goal of every business is to earn a revenue, it is not its purpose, but instead an outcome of creating customers. Before you can create customers, you need to find out what needs your customer wants fulfilled today and determine how well your products are satisfying the needs of your customer. That’s where marketing comes into play. Keeping the customer is a cardinal mission, and the only way to do that is to ...

Want to read the rest of this paper?
Join Essayworld today to view this entire essay
and over 50,000 other term papers

think of the customer as a “real human.”

According to this perspective of business – creating customers – business does not need to be concerned with ethics, with growth and development of individuals and cultures, or with delivering value. All it needs is customers who are going to pay for it. If a business wants to sell lethal weapons by creating fear of others – like arms manufacturers do on national levels – there will be many customers for weapons. In my opinion, smart business does not exist for customers and profits alone, but for creating value-added sustainable products and services, which provide respectable livelihood, evolve individuals, develop civilizations, and help solve problems of ...

Get instant access to over 50,000 essays.
Write better papers. Get better grades.


Already a member? Login


CITE THIS PAGE:

The Purpose of Business. (2015, September 16). Retrieved December 23, 2024, from http://www.essayworld.com/essays/The-Purpose-of-Business/104984
"The Purpose of Business." Essayworld.com. Essayworld.com, 16 Sep. 2015. Web. 23 Dec. 2024. <http://www.essayworld.com/essays/The-Purpose-of-Business/104984>
"The Purpose of Business." Essayworld.com. September 16, 2015. Accessed December 23, 2024. http://www.essayworld.com/essays/The-Purpose-of-Business/104984.
"The Purpose of Business." Essayworld.com. September 16, 2015. Accessed December 23, 2024. http://www.essayworld.com/essays/The-Purpose-of-Business/104984.
JOIN NOW
Join today and get instant access to this and 50,000+ other essays


PAPER DETAILS
Added: 9/16/2015 12:43:59 PM
Submitted By: drake098
Category: Economics
Type: Premium Paper
Words: 317
Pages: 2

Save | Report

SHARE THIS PAPER

SAVED ESSAYS
Save and find your favorite essays easier

SIMILAR ESSAYS
» Mancur Olson’s The Logic Of Col...
» Book Review Of Business Policy ...
» The Merger Of Banks
» The Release of Medical Informat...
» Benefits of Business Proposals ...
» Clausewitz And The Nature Of W
» The Importance Of Accounting In...
» The Importance Of Accounting
» The Function Of Profanity In Mo...
» The History Of The American Bot...
Copyright | Cancel | Contact Us

Copyright © 2024 Essayworld. All rights reserved