The Success of Starbucks in China
On the Success of Starbucks in China
Gui Mengying
A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of BA in English
South China Business College
Guangdong University of Foreign Studies
May, 2014
DECLARATION
The thesis contains no material which has been accepted for the award of any other degree or diploma in any institutions of higher learning and to the best of my knowledge and belief, the thesis contains no material previously published or written by another person, except when due references are made in the text of the thesis.
Signature: Gui Mengying ??? Date: May 5th, 2014
ACKNOWLEDGEMENTS
First, my sincere gratitude ...
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my appreciation should also go to my roommates and my families who gave me supports and reasonable advices on my thesis. Thanks to my friend Raelyn who gave me advices when I felt confused.
Finally, many thanks must be given to my college for educating me, providing me with a lot of research materials from its library and local area network. Without their earnest and comprehensive instructions, which have laid the solid foundation for my writing. I cannot have completed this thesis smoothly. For them, I will strike to be better.
ABSTRACT
Starbucks established in 1971 as a little coffee shop just sold coffee beams. After more than three decades, it turned into a famous coffee store and became popular in every area around the world. It is also one of the most value brand names in Forbes. What attracts customers choose Starbucks and what makes Starbucks so popular? In this paper, the merits of Starbucks will be presented and the reason of the success of Starbucks in ...
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3.2.3 The Tendency and Customs...........................13
4.Conclusion..................................................13
References....................................................15
1. Introduction
Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,891 stores in 62 countries, including 13,279 in the United States, 1,324 in Canada, 989 in Japan, 851 in the People's Republic of China, 806 in the United Kingdom, 556 in South Korea, 377 in Mexico, 291 in Taiwan, 206 in the Philippines, 179 in Turkey, 171 in Thailand, and 167 in Germany ...
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The Success of Starbucks in China. (2014, September 19). Retrieved November 22, 2024, from http://www.essayworld.com/essays/The-Success-of-Starbucks-in-China/104389
"The Success of Starbucks in China." Essayworld.com. Essayworld.com, 19 Sep. 2014. Web. 22 Nov. 2024. <http://www.essayworld.com/essays/The-Success-of-Starbucks-in-China/104389>
"The Success of Starbucks in China." Essayworld.com. September 19, 2014. Accessed November 22, 2024. http://www.essayworld.com/essays/The-Success-of-Starbucks-in-China/104389.
"The Success of Starbucks in China." Essayworld.com. September 19, 2014. Accessed November 22, 2024. http://www.essayworld.com/essays/The-Success-of-Starbucks-in-China/104389.
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