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Wal-mart And Its Market Struct - Online Essays

Wal-mart And Its Market Struct

In a world where most retailers are categorized as having a monopolistic competition market structure, Wal-Mart Stores Inc. appears to have an oligopoly market structure. Nevertheless, because there are far too many retailers to deal with, then they also have a monopolistic competition market structure. Regardless, Wal-Mart would rather have it this way because it has not hurt them at all by having competition.
When Wal-Mart Stores Inc. opened its doors to their first discount store in 1962, Sam Walton had no idea his business would take off like it has to this day. The reason for Wal-Mart's success has been their ability to create a basic structure for their very own business ...

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the people from the suburbs would come to them, which is exactly what ended up happening. Their simple strategy worked; one store would cater to several different towns.
In less than three decades of existence, Wal-Mart grew from a single small discount store in Rogers, Arkansas, to the largest retailer in the nation. This title was previously held by Sears Roebuck and Co., but during the early 1990's they were surpassed by Wal-Mart and Kmart. Sears has since regained the number two spot as the nation's leading retailers, but it appears that Wal-Mart may never be caught.
A prime example why they may never catch Wal-Mart is by looking at their sales volume over the years. In 1994, Wal-Mart sales volume exceeded the combined sales volume of Kmart and Sears, the number two and three retailers in the nation, respectively. By 1996, Wal-Mart sales volume exceeded the combined sales volume of Sears, Kmart, and Target. Wal-Mart's stranglehold on its competition has continued to grow ...

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Wal-mart And Its Market Struct. (2007, March 6). Retrieved April 19, 2024, from http://www.essayworld.com/essays/Wal-mart-And-Its-Market-Struct/61329

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PAPER DETAILS

Added: 3/6/2007 04:52:06 AM
Category: Miscellaneous
Type: Free Paper
Words: 592
Pages: 3

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