What If A Hybrid Was More Zippy Than Hippie

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do something different in order to persuade ‘us’ that not only will the Honda Insight be environmentally friendly but you will also feel the difference whilst driving with the new Eco Assist system.
‘. . . The clever new Eco Assist system’ is helping the environment. This appeals to our sense of social responsibility. The new Insight benefits not only yourself but everyone else. It also appeals to people who would like to be fashionable and cool. ‘Dash will go from blue to green’ and ‘Fewer emissions’ suggest that you’re doing the right thing about the environment but also having the latest trend. It is an environmentally efficient car that makes you feel good about how it benefits the environment and also giving you rewards for your driving capabilities.
There is an appeal to the sense of logic and the hip-pocket nerve when they say, ‘And although the Insight uses 37% less fuel than the average small car,’ efficiency doesn’t come at the expense of comfort. You will be using ...

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