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What If A Hybrid Was More Zippy Than Hippie - Online Essays

What If A Hybrid Was More Zippy Than Hippie

What if a new hybrid was more “zippy than hippie”? The headline in large font is eye-catching. The use of rhyming language ‘zippy and hippie’ in the rhetorical question is what grabs our attention. These two words ‘zippy’ and ‘hippie’ imply that the new Honda Insight is fast and cool and the new hippie. Hippie was cutting edge, first real environmentalists. “Zippy” is cutting edge now. The message of the new hybrid is benefiting the environment but with modern technology. It is an efficient, environmentally friendly car which has all the latest features. In fact, Honda has ‘The Power of Dreams’. This suggests that you don’t have to be a hippie to help support the environment and with the ...

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do something different in order to persuade ‘us’ that not only will the Honda Insight be environmentally friendly but you will also feel the difference whilst driving with the new Eco Assist system.
‘. . . The clever new Eco Assist system’ is helping the environment. This appeals to our sense of social responsibility. The new Insight benefits not only yourself but everyone else. It also appeals to people who would like to be fashionable and cool. ‘Dash will go from blue to green’ and ‘Fewer emissions’ suggest that you’re doing the right thing about the environment but also having the latest trend. It is an environmentally efficient car that makes you feel good about how it benefits the environment and also giving you rewards for your driving capabilities.
There is an appeal to the sense of logic and the hip-pocket nerve when they say, ‘And although the Insight uses 37% less fuel than the average small car,’ efficiency doesn’t come at the expense of comfort. You will be using ...

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What If A Hybrid Was More Zippy Than Hippie. (2011, August 23). Retrieved December 23, 2024, from http://www.essayworld.com/essays/What-If-Hybrid-More-Zippy-Than/99873
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PAPER DETAILS
Added: 8/23/2011 06:29:12 AM
Submitted By: robert3021
Category: Technology
Type: Premium Paper
Words: 618
Pages: 3

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