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Advertising Strategy - Term Papers

Advertising Strategy

Perseverance is the key. We as employees and sales people have to
accept the fact that we will have to make certain sacrifices and but aside
our good for the good of the store for the time being. We must make a
conscience effort to accomplish our daily tasks. We must be motivated.
As far as advertising goes, I have come up with a feasible approach
to the problem. While word of mouth is still the greatest of all
advertising, I think for the time being, we should rely heavily upon the
flier method to get our name out to as many people as possible in the
shortest amount of time.
My plan is as simple as it is complex. Starting on every Monday of
each week. I propose that two people ...

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does all of her shopping earlier in the week as
opposed to later in the week. The target audience I plan to promote to
will be identified later.
On Wednesday, again two people will run off 300 ads and will be
prepared to distribute 200 of them on the following day. Thursday will be
the day that the store will be closed from 3-5 because I think in the
essence of time that everyone present on this day will play a part in
distribution the ads. I highly recommend that we approach the
Downtown/metro area on this day. I site two reasons for the day and time.
One, because everyone will be at work during 3-5, thus, their cars will be
parked in the parking garages. Out of the 4 garages that are open to the
public, I see no reason why 4 people in groups of 2 could not blanket one
full garage with ads in 30 minutes. Thus, in 120 minutes, we will have
covered the four garages and successfully accomplish our mission for
Thursday. The other reason I have for going downtown on Thursday ...

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Advertising Strategy. (2008, July 5). Retrieved April 16, 2024, from http://www.essayworld.com/essays/Advertising-Strategy/86334

"Advertising Strategy." Essayworld.com. Essayworld.com, 5 Jul. 2008. Web. 16 Apr. 2024. <http://www.essayworld.com/essays/Advertising-Strategy/86334>

"Advertising Strategy." Essayworld.com. July 5, 2008. Accessed April 16, 2024. http://www.essayworld.com/essays/Advertising-Strategy/86334.

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PAPER DETAILS

Added: 7/5/2008 10:46:16 PM
Category: Arts
Type: Free Paper
Words: 727
Pages: 3

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