American Democracy

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may then promise they would never make a mistake of that sort.
The campaigns now days tend to be more on the negative side but negativity sells in this country. While positive campaigns reflect more on the positive goals of the campaignee it would cost more to promote than negative campaigns. The negativity tends to stick in our minds more than the positive. It is kind of like a relationship, you tend to remember the bad more than the good. The same applies to campaigning. When some of us go to the ballot box we remember certain commercials either on the television or radio. And nine times out of ten, we remember the negative commercials over the positive.
The campaigns are suppose to educate us and negative campaigns is not a good way to do that. The positive campaigns are the ones that should educate us. Positive campaigns promote “the will of the people.” The “will of the people” want trust, security, someone they can relate to. But with positive campaigns there is a ...

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