Best Buy SWOT

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with offering products to consumers with business needs, and could be for the younger and older generation. Office Depot does a very good job at aiming at consumers who are looking for equipment for their business and generally sells a lot more printers then the three. Wal-Mart does a great job aiming at the average consumers. Wal-Mart still has the same products as the other two, but offers inexpensive brands and does a great job with discounts over the holidays. Best-Buy aims more at the electronic savvy, and high rollers. Best Buy is the first to offer innovative products, and does a great job at marketing these products with special ad-promotions and store models.
Best Buy is impacted by new technology. Best Buy is typically the first to receive the newer products, and does a great job at promoting it. When Microsoft X-Box first introduced the “Kinnect” they had a representative come into Best Buy to demonstrate and let customers experience the new product. This not ...

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of entering the store. This strategy by Best Buy has helped its company maintain its dominance as the #1 electronic business in the nation. Best Buy is a retail channel for major electronic companies such as Sony, Samsung, Apple, Dell, and HP. Best Buy aims to cover the markets for Television and Computers. These two markets are very important for Best Buy’s stores and make up a third of the entire store. If you have been to Best Buy, then you know this is a lot of space to cover. Best Buy stores are conveniently located near shopping malls, and strips, to aim towards the generally populated areas.
Best Buy uses ad promotions broadcasted on TV, sent through mail, and even a lot ...

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