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Clothing Or Concept - School Essays

Clothing Or Concept

Every day, billions are spent on advertising with the intention of selling some product of one kind or another. Every day, even more people come in contact with these ads and are affected by them. As the number of ads continues to rise, the percentage of those that are misleading and manipulative also increases. As a result, we have become more skeptical about what we see and hear, and we have begun to acquire distaste for the marketing world. The IZOD “Extreme Leisure” clothing ad is a perfect example of why this distaste for today’s marketing industry is ascending at such a dramatic rate.
The image that IZOD portrays is one of popularity, fun, sex appeal, and excitement (“Extreme ...

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comes in; “Hey, wear IZOD clothing and you’ll be in this situation too—half naked women, beer, and more fun than you can handle.” Yeah right. Reality check! Although consciously we know this to be untrue, this concept is what the ad inscribes into the reader’s brain, and is what the reader walks away with - a pretty sleazy deceit.
IZOD’s ad also promotes not only immoral acts, but a theme that is damaging to society. Firstly, it promotes immoral acts by making a connection between fun and happiness to nudity and sex appeal. By showing only partly dressed men and women in a festive environment, the ad sends the message that this is the “cool” thing to do. If you want to be in with the “in” people, this is the way to go. Have fun! This way of thinking is the wrong message to send and is a negative side effect of this ad. Second, is the alcohol issue: IZOD’s ad backs one of the most hazardous ideas of our time--that beer means fun. IZOD not only illustrates this with beer ...

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Clothing Or Concept. (2005, October 29). Retrieved November 23, 2024, from http://www.essayworld.com/essays/Clothing-Or-Concept/35655

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"Clothing Or Concept." Essayworld.com. October 29, 2005. Accessed November 23, 2024. http://www.essayworld.com/essays/Clothing-Or-Concept/35655.

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PAPER DETAILS

Added: 10/29/2005 02:52:41 PM
Category: Miscellaneous
Type: Premium Paper
Words: 510
Pages: 2

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