Consumer Appeal

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this series is mainly adults over the age of
twenty-five, with the exceptions of those viewers that do not watch it at the
time it actually airs, but they tape it to watch later. Because of the time it
airs, the viewers are very select: children under the age of ten are presumably
in bed, junior and senior high schoolers are out, and anyone out of high school
and under the age of twenty-five is either out or working. This leaves a
majority of the older crowds watching the program.
According to Gloria Steinem, the target of the television show will be
the same as that of the commercials. This proved to be true with "Profiler" and
its commercials. There were a total of twenty commercials aired. They included
and Allstate Insurance ad, a number of car dealers and promotions, chewing gum,
beauty products, medicine, food, and television satellites. Most of them had
female voice-overs with predominantly white actors and/or actresses. The actors
and/or actresses were also ...

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